ART REQUIREMENTS FOR SCHOOL FUNDRAISING PRODUCTS
DIGITAL PRINTING SPECS
Printing digitally gives us the ability to go to press very quickly if the electronic files are set up properly. Our digital specialists are available for consultation to help you setup your files correctly the first time and prevent any delays.
ACCEPTABLE FORMATS – All files should be saved in original format.
We fully support:
- Adobe Illustrator CS6® (or earlier versions) –Most commonly used for logos, vector graphics, illustrations For Output in Illustrator: Do not embed graphics (send with original Illustrator file) – Convert all fonts to outlines
- Adobe Photoshop CS6® (or earlier versions) – Most commonly used for photos, raster graphics, web graphics
- Adobe InDesign CS6® (or earlier versions) – Most commonly used for page layout, brochures, business cards, and can encompass Illustrator and Photoshop files. For Output in InDesign: Go to “File” then “Package” to collect all fonts and graphics to send to printer
- Microsoft Word® – Most commonly used for documents with text and minimal layout. If you send this format, provide a PDF for output as fonts and alignments from computer to computer change in this software. FONTS All fonts must be included in the file. To prevent conflicts, it is recommended to outline all fonts.
IMAGES – #1 Perfered is Vector, .AI or .EPS.
All linked images (EPS, JPG, TIFF, BMP, PSD) must be high resolution. We recommend 300dpi. Anything less may result in poor quality. If JPEG compression is used, please set it to maximum quality. All images must be assigned CMYK not RGB. (Note: Digital cameras save images as RGB. These images will need to be converted to CMYK before placing into document.) COLORS Pantone colors will automatically convert to CMYK. There will be a shift in color. Metallic colors like pantone 877 silver and pantone 871 gold will not have a metallic luster like traditional metallic ink. However, we can simulate these colors. PROOFS We recommend taking advantage of our digital press proof for an accurate representation of color and content. For any other questions or comments please contact our digital specialists.
- Turnaround time is based on the approval of a final proof (if needed). If changes are required to the proof, additional time will be added to the final delivery date.
- Design Graphics Group Inc. takes no responsibility for lost or damaged artwork.
- Electronic art which does not meet above parameters may be subject to additional charges and/or delivery delays.
- All orders are subject to an additional $25/hour design charge if provided files do not meet provided standards.
WHAT IS A VECTOR GRAPHIC?
A vector graphic is made up of lines and curves, allowing it to be scaled up or down without loss of quality. An EPS file is an example of a vector file format. Adobe Illustrator, Macromedia Freehand and CorelDraw are able to open and edit these files. Vector files may also be used in other design software, e.g. QuarkXpress and Adobe Photoshop. NOTE: Not all EPS files are vector graphics. Adobe Photoshop also saves raster graphics in EPS format. If you open a vector file in Photoshop and save it, it will become a raster graphic. What is a raster graphic or bitmap? A raster graphic or bitmap is made up of patterns of picture elements, called pixels, that reproduce well only when left as is. When scaled up or rotated, they produce a poor quality image. When printing bitmap files, the image reproduces exactly as it is stored — in other words it is resolution-dependent. BMP, TIFF, GIF, JPEG and PCX files are examples of raster graphics. PC Paintbrush and Adobe Photoshop® are examples of applications that can open these files. Raster images are usually reproductions of original art, photographs or “paint” images.